It did not help that the internal situation of the company was shaky at best – approximately 800 employees were laid off at the start of 2019 and reports have surfaced that indicated that corporate decisions at the company have been negatively affecting game development.Īnd then the whole suspension of Hearthstone pro player Blitzchung happened in October, leading to yet another bout of negative publicity for Activision Blizzard. However, after the fiasco that was the Diablo Immortal announcement last year, along with a generally less-than-stellar presentation at BlizzCon 2018, Activision Blizzard really needed to pull out all the stops this year to win back the confidence of their fans. After all, the company is home to some of the most beloved game franchises, including Diablo and Warcraft. BlizzCon has always been one of the biggest gaming events to look forward to yearly, if for nothing than just to see Activision Blizzard bring out the big guns.
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